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Grant_De
Companies wishing to have higher rankings in the internet search engines will find the answers to their questions at the upcoming, free seminar, SEO 101 hosted by Chicago SEO company Design & Promote. The seminar will take place Thursday, May 23rd from 3:00-5:00 p.m. at the office of the Naperville Chamber of Commerce, 55 South Main Street in downtown Naperville.
2013-05-14 06:52:38
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Posted from: Aurora Illinois
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Grant_De
What is word-of-mouth advertising? Remember that great movie your friend saw or the amazing Christmas gift that your sister bought - didn’t you go see that movie or shop at the same store that your sister did? Well, that, in essence is word-of-mouth advertising! To put it in simple terms, it is what goes from person to person – if you like a product, you are sure to tell your friend about it.
Word-of-mouth is second only to strong branding when it comes to building consumer trust. It is so powerful as to almost create an awareness campaign about your business. For a new business, word-of-mouth marketing is often the best and most effective advertising method. There are many things entrepreneurs and business professionals can do to generate positive word-of-mouth for their business.
Read through the list we’ve created for you and go ahead; make your business the talk of the town!
o Recruit friends and family: Who better to support your cause than your family and friends? Talk to friends, family and neighbors about your business. Give them pertinent information about what it is you are doing. Invite them over to your office or store so that they can see for themselves how the business is shaping up.
o Create visibility: Be active in your local community by participating in various networking groups and/or professional associations. By increasing your own visibility, you are drawing attention to your business.
o Generate referrals: Develop relationships with businesses that have clients with overlapping or similar needs. An example would be the case of a lawyer, an accountant, a financial planner and a banker all working together and referring each other as need be. This also ensures that they don’t encroach upon each other’s territory.
o Leverage your website: Get on the Internet! Create a website for your business. Zero in on what it is you want the viewer to do – purchase a product from you, read information, gain knowledge – and design your site accordingly. Make your website user-friendly and easy to navigate through and keep the information updated.
o Give freebies: Who does not like to get something for free? Small take away items that people can use work as a wonderful reminder of your business. For example, if you are a real estate agent, you can give away calendars designed on the theme of homes and interior design, with your business information printed on it.
o Distribute promotional literature: Use brightly colored fliers and brochures to publicize your business. Leave them where your prospective customers are likely to find them. For example, leave fliers for a floral business in restaurants and beauty parlors or brochures about your landscaping business in nurseries and garden supply stores.
o Focus on customer service: Ultimately, it is how treat your customers that will determine if your business will be a success. There can be no better advertisement than a satisfied customer. If you want your customers to spread great word-of-mouth, the entire customer experience encompassing the products, service, interaction and follow-up, must be a source of delight. Remember, a happy customer generally talks to three people, whereas an unhappy one talks to eleven!
In a nutshell, word-of-mouth advertising is about building trust and cultivating relationships. The more referrals you get from those who know and trust you, the bigger the customer base you can build.
About Akhil Shahani
Hi, I'm Akhil Shahani, a serial entrepreneur who wants to help you succeed. If you like to work smart, check out click here . It's full of articles and resources to help you start and grow your business successfully. Please visit us & download our special Freebie of The Month
2013-04-30 06:21:40
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Posted from: Aurora Illinois
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Grant_De
What is word-of-mouth advertising? Remember that great movie your friend saw or the amazing Christmas gift that your sister bought - didn’t you go see that movie or shop at the same store that your sister did? Well, that, in essence is word-of-mouth advertising! To put it in simple terms, it is what goes from person to person – if you like a product, you are sure to tell your friend about it.
Word-of-mouth is second only to strong branding when it comes to building consumer trust. It is so powerful as to almost create an awareness campaign about your business. For a new business, word-of-mouth marketing is often the best and most effective advertising method. There are many things entrepreneurs and business professionals can do to generate positive word-of-mouth for their business.
Read through the list we’ve created for you and go ahead; make your business the talk of the town!
o Recruit friends and family: Who better to support your cause than your family and friends? Talk to friends, family and neighbors about your business. Give them pertinent information about what it is you are doing. Invite them over to your office or store so that they can see for themselves how the business is shaping up.
o Create visibility: Be active in your local community by participating in various networking groups and/or professional associations. By increasing your own visibility, you are drawing attention to your business.
o Generate referrals: Develop relationships with businesses that have clients with overlapping or similar needs. An example would be the case of a lawyer, an accountant, a financial planner and a banker all working together and referring each other as need be. This also ensures that they don’t encroach upon each other’s territory.
o Leverage your website: Get on the Internet! Create a website for your business. Zero in on what it is you want the viewer to do – purchase a product from you, read information, gain knowledge – and design your site accordingly. Make your website user-friendly and easy to navigate through and keep the information updated.
o Give freebies: Who does not like to get something for free? Small take away items that people can use work as a wonderful reminder of your business. For example, if you are a real estate agent, you can give away calendars designed on the theme of homes and interior design, with your business information printed on it.
o Distribute promotional literature: Use brightly colored fliers and brochures to publicize your business. Leave them where your prospective customers are likely to find them. For example, leave fliers for a floral business in restaurants and beauty parlors or brochures about your landscaping business in nurseries and garden supply stores.
o Focus on customer service: Ultimately, it is how treat your customers that will determine if your business will be a success. There can be no better advertisement than a satisfied customer. If you want your customers to spread great word-of-mouth, the entire customer experience encompassing the products, service, interaction and follow-up, must be a source of delight. Remember, a happy customer generally talks to three people, whereas an unhappy one talks to eleven!
In a nutshell, word-of-mouth advertising is about building trust and cultivating relationships. The more referrals you get from those who know and trust you, the bigger the customer base you can build.
About Akhil Shahani
Hi, I'm Akhil Shahani, a serial entrepreneur who wants to help you succeed. If you like to work smart, check out click here . It's full of articles and resources to help you start and grow your business successfully. Please visit us & download our special Freebie of The Month
2013-04-30 06:20:43
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Posted from: Aurora Illinois
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Grant_De
April 23, 2013 /24-7PressRelease/ -- Have you ever found yourself dozing off while you were behind the wheel? Have you wondered in that situation whether you should pull over to take a rest or grab a coffee and continue on your trip?
A new study recently published in the British Medical Journal investigated the effectiveness of caffeine in preventing truck accidents among commercial motor vehicle drivers.
The researchers examined data from over 1,000 truck drivers, about half of whom were involved in truck accidents between December 2008 and May 2011. Of the drivers interviewed, 43 percent used some type of caffeinated substance to stay awake while they were on the road.
The study revealed that the truck drivers who consumed caffeine were 60 percent less likely to be involved in a motor vehicle accident than their non-caffeinated counterparts. While these statistics are promising, they do not necessarily show that caffeine is the solution to the problem when it comes to drowsy driving.
The researchers indicated that more information is needed to know what the best course of action is when feeling tired behind the wheel. They explained that consuming caffeine, taking a nap or going for a walk are all activities that should be further examined to determine how successfully they protect motorists from fatigue.
Prevent auto accidents caused by drowsy drivers
According to estimates from the National Highway Traffic Safety Administration, drowsy drivers cause between 5,000 and 6,000 fatal motor vehicle accidents annually. The NHTSA believes that approximately 2.5 percent of all fatal crashes in the U.S. are the result of a drowsy driver. In addition, the NHTSA has estimated that around 2 percent of all motor vehicle accidents that lead to personal injuries are the result of a fatigued driver.
When getting behind the wheel, particularly for a long car ride, it is imperative to ensure you are alert enough to operate the vehicle safely. Of course, the best way to ensure sufficient attentiveness is to get a good night's sleep the night before. The National Institutes of Health recommend that adults sleep for seven to eight hours a night to be fully rested.
Motorists should always refrain from consuming alcohol or taking medications that cause drowsiness before getting behind the wheel. In addition, drivers who suffer from sleep disorders should consult with a physician.
If you or a loved one has been injured in a motor vehicle accident caused by a drowsy driver, you may be entitled to damages. Consulting with a skilled personal injury attorney will ensure that your rights are protected.
Article provided by Manuel Gonzales, P.C.
Visit us at click here
2013-04-23 08:11:14
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Posted from: Aurora Illinois
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